Venture
Northwind
Northwind is a venture founded by Rood Digital Solutions to build a product of its own in a market it believes it can serve well.
Context
Some opportunities are worth pursuing as an independent venture rather than a client engagement, with RDS carrying the product risk and direction itself.
The role of RDS
RDS founded Northwind and holds its ownership and direction, shaping the product, roadmap, and engineering as its own venture rather than a service delivered for a client.
Evidence
- A defined product proposition and an early build that RDS develops and funds as its owner.
- A roadmap and operating approach kept deliberately separate from RDS's client delivery work.
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